Storytelling

Storytelling

A performance art, not a buzzword Imagine this scene: you’re climbing the steps to a stage, the red velour curtains are pulled away, the moon-like spotlight finds you and you shuffle to the very precipice of the stage. Your knees are knocking and your fingers are...
Competitive Insight

Competitive Insight

Knowledge is power. In competitive markets, insight into market trends, buyers’ needs and competitor marketing activity is an essential component of an effective marketing mix. Messaging without insight is a gamble and one that rarely pays off. Working with a set of...
The Clone Wars

The Clone Wars

One of the biggest issues facing global IT Services and FinTech companies is differentiating their sales messages. The underlying technology is mostly available to everyone – especially as we move increasingly to the cloud – and they can all claim varying degrees of...