How Capgemini is increasing sales
Capgemini, one of the world’s largest IT consulting organisations, wanted to drive sales of their “new wave” of SAP solutions.
The B.I.G approach
Because there are many different companies offering SAP S/4HANA (including SAP), we needed to find a way of positioning Capgemini as more than just a provider. So we leveraged their long experience with SAP and their industry position to define Capgemini as thought leaders for the new business opportunities that S/4HANA opens up.
Tomorrow’s thinking from Capgemini. Running today.
We created video thought pieces and articles about how the future of business will look (thanks to things like S/4HANA) featuring Capgemini’s SAP specialists, helping to make them look like industry leaders. This in turn gives them greater leverage in sales conversations.
“B.I.G’s trusted perspective helps to influence decisions and build relationships.”
Julian Relph, Vice President, Head of Sales, Capgemini
of B2B buyers are watching videos throughout their path to purchase.
of the buyers’ journey is now done digitally.
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