How Capgemini is increasing sales

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How Capgemini is increasing sales

The challenge

Capgemini, one of the world’s largest IT consulting organisations, wanted to drive sales of their “new wave” of SAP solutions.

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The B.I.G approach

Because there are many different companies offering SAP S/4HANA (including SAP), we needed to find a way of positioning Capgemini as more than just a provider. So we leveraged their long experience with SAP and their industry position to define Capgemini as thought leaders for the new business opportunities that S/4HANA opens up.

Tomorrow’s thinking from Capgemini. Running today.

The impact

We created video thought pieces and articles about how the future of business will look (thanks to things like S/4HANA) featuring Capgemini’s SAP specialists, helping to make them look like industry leaders. This in turn gives them greater leverage in sales conversations.

“B.I.G’s trusted perspective helps to influence decisions and build relationships.”

Julian Relph, Vice President, Head of Sales, Capgemini


of B2B buyers are watching videos throughout their path to purchase.

of the buyers’ journey is now done digitally.
(Sirius Decisions)


Great references. Great sales

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