by Brand Impact Group | Apr 6, 2017 | B2B, Digital, IT, Digital Transformation, FinTech
The lack of competitive advantage in IT Services and FinTech is seen most vividly in the marketing focus of almost everyone in the sector: Digital Transformation. It’s been the Next Big Thing now for over three years, and it is still as hard to untangle as a marketing...
by Brand Impact Group | Apr 3, 2017 | B2B, Buying, Design, Digital
One of the biggest issues facing global IT Services and FinTech companies is differentiating their sales messages. The underlying technology is mostly available to everyone – especially as we move increasingly to the cloud – and they can all claim varying degrees of...
by Brand Impact Group | Mar 31, 2017 | B2B, Branding, Creativity, Design
“Creativity” is one of the most misused words in marketing. It tends to be solely applied to the application of visual and verbal ideas to liven up unoriginal or unengaging content. It’s also seen as almost exclusively the preserve of “the creatives” in the marketing...
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