by Brand Impact Group | Jun 19, 2017 | Creativity, Copywriting, Storytelling
A performance art, not a buzzword Imagine this scene: you’re climbing the steps to a stage, the red velour curtains are pulled away, the moon-like spotlight finds you and you shuffle to the very precipice of the stage. Your knees are knocking and your fingers are...
by Brand Impact Group | Mar 31, 2017 | B2B, Branding, Creativity, Design
“Creativity” is one of the most misused words in marketing. It tends to be solely applied to the application of visual and verbal ideas to liven up unoriginal or unengaging content. It’s also seen as almost exclusively the preserve of “the creatives” in the marketing...
by Brand Impact Group | Mar 31, 2017 | Branding, Creativity, Sell
Whether you’re in business or politics, completing a bid proposal or campaigning to win an election, the activity is the same… You’re persuading the audience to buy into what you’re selling – your ideas, your products or you. In politics, people used to be loyal to...
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