Storytelling

Storytelling

A performance art, not a buzzword Imagine this scene: you’re climbing the steps to a stage, the red velour curtains are pulled away, the moon-like spotlight finds you and you shuffle to the very precipice of the stage. Your knees are knocking and your fingers are...
How to win

How to win

Whether you’re in business or politics, completing a bid proposal or campaigning to win an election, the activity is the same… You’re persuading the audience to buy into what you’re selling – your ideas, your products or you. In politics, people used to be loyal to...