by Brand Impact Group | Jun 19, 2017 | Digital, IT, Market Research
Knowledge is power. In competitive markets, insight into market trends, buyers’ needs and competitor marketing activity is an essential component of an effective marketing mix. Messaging without insight is a gamble and one that rarely pays off. Working with a set of...
by Brand Impact Group | Apr 6, 2017 | B2B, Digital, IT, Digital Transformation, FinTech
The lack of competitive advantage in IT Services and FinTech is seen most vividly in the marketing focus of almost everyone in the sector: Digital Transformation. It’s been the Next Big Thing now for over three years, and it is still as hard to untangle as a marketing...
by Brand Impact Group | Apr 3, 2017 | B2B, Buying, Design, Digital
One of the biggest issues facing global IT Services and FinTech companies is differentiating their sales messages. The underlying technology is mostly available to everyone – especially as we move increasingly to the cloud – and they can all claim varying degrees of...
Recent Comments