Turning a brand into a powerful sales tool
CHEP, the global packaging supply-chain specialist, has a unique sharing business model, which is more cost-effective for their customers and better for the environment. However, their brand was fragmented and our client’s sales process was still focused on CHEP’s products, rather than what this meant for their customers and the planet.
The B.I.G approach
CHEP worked with B.I.G to get back to the simplest expression of these benefits.
More goods, transported more efficiently, with less cost and less impact on the environment.
This helps give everyone at CHEP a renewed sense of purpose, and gives their sales teams a focused and compelling sales message.
of salespeople say seeing a response from prospects is getting harder.
of B2B buyers cite print as a trusted source of information.
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