Managing Elite Performance
CSC, the major IT services and consulting company, wanted to promote their Asset Management service. This brings together new technology and industry experience to make managing large scale and historically uncoordinated assets more reliable and effective.
The B.I.G approach
We challenged the way CSC talked about themselves and their solutions. Rather than communicating their technical abilities, we shifted the focus to what the benefits are for their clients at the managerial level.
We bring certainty.
You take control.
To make this message stand out to CSC’s C-Suite clients, we created an invitational event with Sir Clive Woodward to talk about the business parallels between managing assets at the highest level – on the rugby pitch, and in business.
By engaging top-level clients in this way, CSC is now seen more as a business partner than a service provider – leading to higher-value sales and greater opportunities for further business.
“If you’re serious about being the best, you have to have a different mindset.”
“B.I.G help us win.”
Vice President, CSC
increase in customer engagement
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