Great references.
Great sales.

CHEP logo
CHEP logo

The challenge

Fujitsu, the world’s fourth largest IT services provider, wanted to leverage the great work they do to help drive new sales.

The B.I.G approach

We work with Fujitsu to support the performance of their reference program to impact deal flow. B.I.G’s specialist team use strategic, creative and digital tools to drive the ethos that ‘every Fujitsu customer should be a great reference’, deep into Fujitsu’s culture.

The impact

This sets up a virtuous circle: great references lead to great sales, which lead to more great work, which lead to more great references…

“We have a great partnership with BIG which is making positive change in Fujitsu.”

Umesh Patel


increase in referenceable customers

increase in creation of reference content

increase in views for reference content


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