Changing the perception of security
The challenge
Unisys, the global IT company, needed to make their innovative security solution – Stealth – stand out in a crowded market.
The BIG approach
Most companies sell security on fear, creating barriers to keep the bad guys out. But Stealth works in a different, less intrusive way, so we developed a sales message that put them in a different category to their competitors – making better security a way to build the user experience for both the client company and its users.
The impact
Our messaging framework and creative content – which gave Unisys their own distinct positioning, look and voice – allowed them to stand out from the crowd, and gain both greater awareness and sales.
“B.I.G always deliver and are great to work with.”
– Ami Carthew, Marketing Director, Unisys
Statistics
increase in digital customer engagement
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To find out more about B.I.G. and how to increase your sales, contact joelloader@brandimpactgroup.co.uk
