It’s Going To Be Okay
Pega Therapy
Banks and customers both expect more. Banks seek greater revenue and wallet share, while customers demand seamless, personalised experiences across every channel.
Using proprietary CXO insights, we developed a high-impact creative platform to engage senior banking decision makers. We reimagined the bank–customer relationship as a couples therapy session to surface areas of friction, through a personalised campaign experience with hero content tailored to key executives.
The Drum Awards
Gold Winner, Best Content
PMW Awards
Gold Winner, Best B2B
“One of the great strengths of this campaign was delivering the simple truth in a highly emotionally engaging way - hitting the mark in terms of how we all feel and bringing a smile whilst we’re at it.”
David Hancock, Director, Brand Impact Group
Making an impact
Each core target account was assessed in terms of current Pega footprint, where the influence lay, where we needed to cut through and how we could best access the buying groups. Through proprietary insight, market intelligence and strategic analysis, we were able to craft ultra-relevant outreach with the hero Therapy trunk asset as the core emotional engager.
This delivered on two fronts - it stood out and differentiated Pega as an organisation that really understood the problem, and it positioned them as a partner with character, humanity, and warmth, helping to accelerate positive consideration and preference.
