It’s Going To Be Okay

Pega Therapy

Banks and customers both expect more. 
Banks seek greater revenue and wallet share, while customers demand seamless, personalised experiences across every channel.

Using proprietary CXO insights, we developed a high-impact creative platform to engage senior banking decision makers. We reimagined the bank–customer relationship as a couples therapy session to surface areas of friction, through a personalised campaign experience with hero content tailored to key executives.

The Drum Awards‍
Gold Winner, Best Content

PMW Awards
Gold Winner, Best B2B

30%+

Exec engagement 

200%+

Wider engagement 

$45m+

Pipeline support 

2x

Global performance awards 

“Unlocking revenue that would otherwise remain hidden is the art of accelerating growth.

David Hancock, Director, Brand Impact Group

Making an impact

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